October 5, 2015

Supporting Zurich’s Digital Strategy

Supporting Zurich’s Digital Strategy

Supporting Zurich’s Digital Strategy

CDS is working with Zurich’s UK General Insurance business to support the development of their evolving digital strategy. Central to this, is the ability to gain greater insight to deliver web personalisation; in addition to considering and defining the marketing data analytics requirements across the different business areas.

Zurich Insurance Group (Zurich) is a leading multi-line insurer that serves its customers in global and local markets. With more than 55,000 employees, it provides a wide range of general insurance and life insurance products and services.

CDS Marketing Manager, Paul Meersman said, “We are delighted to be working with Zurich. We have a growing portfolio of financial services and insurance sector clients. We use our specialist expertise and insight to support financial organisations facing structural, regulatory and technology challenges.”

For more information please contact Paul on 0800 1384308 or send us an email.

Recommended further reading

Finding an effective path for digital channel and customer engagement in the UK Insurance Sector and other B2B2C markets

Read the insights in this blog which examines key questions including: How Direct-to-Consumer (D2C) should we be? And how can we reduce friction and remove distortion in our communications, whilst maintaining regulatory compliance? Includes further insights into our work with Zurich.