London Olympics 2012



The London Organising Committee of the Olympic Games and Paralympic Games needed the UK’s best suppliers to deliver a mind-boggling array of publications and Games-critical judging forms.

London 2012 conducted a rigorous tendering process to ensure the very best suppliers were selected. From a field of 1,500, London 2012 selected a final panel of ten suppliers across four categories:

  • Creative design
  • Typesetting
  • Copywriting
  • Proofreading

CDS was the only supplier appointed to the framework able to provide an end-to-end communication service to London 2012 – design, typesetting, copywriting and proofreading.

Get Set Team GB

How CDS contributed to London 2012 Olympics success

CDS’ proven and unparalleled commitment to ‘make it happen’ gave our London 2012 clients confidence to allow functional teams to contact us direct for their publications’ needs.

CDS impressed LOCOG and the ODA with its understanding of what the Games wanted to achieve, providing innovative design elements to reinforce its key themes and messages. CDS’ service to London 2012 was founded on our capacity to provide advice and suggestions to the client, work with limited briefs, and produce high-quality, complex work within extremely tight deadlines.



  • Dedicated team for London 2012 to meet every deadline
  • Brand expertise/understanding
  • Advice and innovative suggestions
  • London 2012 Publications Team freed up to focus on core tasks

Download pdf