Improving customer engagement and creating an effective digital workplace in the insurance sector
We specialise in helping our insurance sector clients to deliver improvements in customer engagement and an efficient and effective digital workplace.
Find out how we help insurance companies to use digital transformation to drive innovation, enable the development of new markets, products and services and to provide a unified view of the customer, which in turn drives growth and increased revenue. Our clients range from industry giants like Zurich to UK businesses including Wesleyan Assurance. Our financial sector portfolio includes Aberdeen Asset Management, NewDay, HM Treasury and Cabinet Office.
Watch the video interview below to learn more about how Wesleyan Assurance is tackling the digital transformation of their workplace.
More about our clients
Wesleyan, like all financial services providers, faces the challenges posed by digital transformation. Access to information and knowledge within the organisation and improved ways to communicate across the traditional departmental boundaries are vital to the process. CDS is helping Wesleyan to develop their Intranet to meet these challenges. Read the full case study here. It provides further information on specific projects we are running at the moment and background information to the video above.
Supporting Zurich’s digital strategy CDS is working with Zurich’s UK General Insurance business to support the development of their evolving digital strategy. Central to this, is the ability to gain greater insight to deliver web personalisation; in addition to considering and defining the marketing data analytics requirements across the different business areas. Zurich Insurance Group (Zurich) is a leading multi-line insurer that serves its customers in global and local markets. With more than 55,000 employees, it provides a wide range of general insurance and life insurance products and services.
Selected blog posts of interest to the sector
Would you share your Google Analytics Data with your Channel Partners?
Nick Watt at the Digital Doughnut put together an excellent paper back in March of last year in partnership with Episerver. Based on extensive voxpop surveys’ with both B2B and B2C marketing strategists: he captured broad and insightful views on the state of the nation with regard multichannel/omnichannel use cases’ and needs… read more.
Chinese Whispers through Chinese Walls
Finding an effective path for digital channel and customer engagement in the UK Insurance Sector and other B2B2C markets.
Read the insights in this blog which examines key questions including: How Direct-to-Consumer (D2C) should we be? And how can we reduce friction and remove distortion in our communications, whilst maintaining regulatory compliance?
We would welcome the opportunity to have an informal chat about how our approach to combining content with customer data has helped our clients deliver an enriched customer experience, aimed at achieving increased sales, cross selling opportunities and improved customer loyalty. If you would like to find out more contact CDS Marketing Manager Paul Meersman via our contact form or call on 0800 1384308.