Brand development

NHS BSA forms design

Successful brands evolve to stay fresh and eye-catching – even the best branding can soon lose its lustre. This is often driven by the rapidity of technological innovation, introduction of new media channels and changes in fashion and style. Brands that don’t keep up risk losing ground to established rivals, as well as fresh-faced newcomers to the market.

CDS’ brand development expertise can help keep your brand fresh and attract the attention of both existing and new clients. Brand development can range from adapting a brand for a new media channel through to a complete overhaul.

CDS business analysts and graphic designers will review your target market and branding to create a road map to update and refresh your corporate identity. This will give your organisation the impetus to flourish and grow.

NHS Business Services Authority

The NHS Business Services Authority provides a range of services to the NHS, such as:

  • managing the NHS pension scheme
  • issuing EU Health Insurance Cards to the public, and
  • administering payments to pharmacists and dentists

An in-house survey had found that many of their communications were failing – for example, they were complex and hard to read. The Communications Team came to CDS for advice on putting things right.

CDS business analysts reviewed the organisation’s existing communications and established where NHSBSA wanted to be. Working with the client and NHSBSA staff, our specialist design and editorial team then went to work to create comprehensive brand guidelines for design and writing, supported by a quick-reference aide memoire.