Graphic design concepts
CDS’ professional graphic designers have all the creative skills needed to develop your brief into an attractive publication to impress your readers and boost your organisation’s reputation.
I wanted to record a proper thank you for all the hard work to date on our … report – it is one of the most important reports in the skills and employment fields in recent years. CDS played a blinder in getting us across the finish line and thanks are due to all those involved.
Barry Lee-Potter – Head of Corporate Communications, UKCES
Sometimes called ‘conceptual graphic design’, a graphic design concept is a preliminary idea created by a graphic designer in response to a client’s brief.
The graphic designer listens to the client to develop a full understanding of their needs. He/she then interprets the client’s brief and, using a blend of composition, layout, illustration and typography, produces a range of unique design concepts for the client’s consideration. Once a concept is selected, the designer develops it into a working design template, taking account of the client’s comments and preferences.
For economy, an artworker/typesetter usually applies the client’s material to the agreed design template.
CDS’ team of graphic designers will use their professional creative skills to turn your brief into a unique, attractive and appropriate vehicle to impress your readers.
UK Commission for Employment and Skills
The UK Commission for Employment and Skills (UKCES) wanted a supplier that could supply a full end-to-end service to design, illustrate, proofread and print a major report for the UK governments.
UKCES chose CDS because of our long history of producing high profile reports for Government, and the flexible, complete solution we offered.
CDS graphic designers met the report’s authors to discuss its content and analyse the Commission’s plans and recommendations. This enabled them to generate design concepts for text and illustrations that fully complied with the Commission’s brand.
Following design approval, we moved quickly to typesetting to meet the tight deadlines for print and publication.