User Experience Design

CDS’s approach to User Experience (UX) is like the Government Digital Service’s (GDS), we:

  • Follow the guidelines set out in the GDS service manual, and
  • Take the same iterative approach to design and development.

Our aim is to:

  • Carefully balance your business goals.
  • Delight your customers by meeting their needs and preferences.

Benefits of UX design

Designing to ensure your customers receive an awesome customer experience will:

  • Make your business more profitable through increasing conversions, transactions and improving reach and traffic.
  • Increase customer loyalty through greater user satisfaction, ease of use and building trust.
  • Give you a competitive advantage through reducing errors, cutting operational costs, enabling you to launch new products more quickly to market and reducing ongoing development costs.

CDS’s approach

Our design is based upon an explicit understanding of users, tasks and environments.

  1. Users are involved throughout design and development through stakeholder interviews, focus groups user testing sessions.
  2. The design is driven and refined by user-centred evaluation.
  3. The design addresses the whole user experience.
  4. The design team includes multidisciplinary skills and perspectives.
  5. The process is iterative.

We increase the effectiveness and efficiency of a website or application which in turn translates into positive user experiences and increased uptake of digital services.

The six phases of our user experience cycle are shown below.

UX process

Click the image to see a large version.

We appreciate that one size does not fit all and we will work with you to define the level of activity within each phase based on the project scope, KPIs and overall budget.

UX design benefits

Designing to ensure your customers receive an awesome customer experience will:

  • Make your business more profitable by improving reach and traffic and increasing conversions, transactions.
  • Increase customer loyalty through greater user satisfaction, ease of use and building trust.
  • Give you a competitive advantage by reducing errors, cutting operational costs, enabling you to launch new products quicker to market and reducing ongoing development costs.

For more detailed information about our UX design process…

Contact us