Social housing providers face a particular set of challenges with the need to communicate with a diverse audience within the local communities in which they live.
Marketing communications need to utilise an increasing range of media and channels to meet the needs of the audience, whilst statutory forms need to be fit for purpose and delivered efficiently and cost effectively. Many social housing providers also need to articulate their core brand and values whilst protecting their heritage.
Internal challenges can come from a variety of sources – from ensuring brand compliance and controlling rogue spend on design and print with limited resources, through to the management of obsolescence and waste associated with forms and other statutory documents. External pressures can come from an increasingly sophisticated choice of communication channels through to meeting the needs of vulnerable groups within local settings.
CDS has an enviable track record of delivering significant savings and innovation to the clients we work with, constantly evolving our services to meet changing requirements. A key ingredient in these successful partnerships is the provision of expert advice and consultancy to ensure that you get the best outcome and eliminate risk.
As one of the largest communications companies in the UK, CDS is uniquely placed to provide advice and best practice for print and media services – helping you meet these challenges by acting as a single point of contact for design and print services to effectively manage brand, content and costs across all output. Our in-house expertise extends to online content and data management, mobile technologies and social media.
Our Account Managers are highly visible and accessible, taking a partnership approach in discussions on all projects, often as early as the conceptual stage. Using their knowledge and experience, they can advise users at the earliest stages what print and online options are available, where savings can be made or conversely where costs could be incurred. They also understand short timescales and immovable deadlines and work closely with you to minimise risk and ensure projects are delivered on time and budget.
As brand custodians, we analyse every project against your corporate brand guidelines to ensure that it is delivered is on brand. Where appropriate, we take your sustainability and environmental policies into account in our recommendations.
Our Account Managers also have access to other professionals across CDS, all of whom are expert in their own field covering design, brand, editorial, online communications, print, personalisation, mailing and fulfilment.
In our regular contract reviews with our clients, our proactive partnership approach is cited as the major factor in our ability to deliver projects that are always fit for purpose and on brand, whilst offering the best value for money.