Brand and content
Get Set for Olympic Team GB
We understand the importance of ensuring that everything that leaves your organisation is ‘on brand’.
We also understand that brand identity is much more than just about logos and colour palettes – it encompasses everything you say, how you say it and which channels you chose.
Part of our expertise and advice offering involves working with you to effectively police your communications. This is particularly important in large/multi-site organisations where not all communications are necessarily passed by an internal communication experts.
Our account managers act like another pair of eyes for you. We gain a thorough understanding of your corporate identity and check that everything is consistent with your brand guidelines.
If we find something which we believe is off brand we discuss the issue with the immediate customer to offer advice on how we can keep the product consistent with your organisation’s values.
As well as this individual approach we also offer our clients web-based systems to help maintain brand integrity.
CDS Template Central
Template Central is a web to print template system that enables non-designers to create brand compliant products. Your colleagues can enter variable text and select from pre-approved imagery, while the key elements that determine the look and feel of the product are locked down.
It is ideal for including business stationery, leaflets, flyers, posters and newsletters. Approval and workflow processes can be tailored to individual business needs.
CDS Asset Bank
Asset Bank is an on-line Digital Asset Management system that helps our clients to organise, maintain and control the use of a wide range of digital assets – from logos and imagery through to documents and multi-media files.
The system ensures accurate version control and different user rights can be assigned to offer different levels of access to your organisation’s assets.
We have worked alongside many organisations, in the public and wider public sector, to help them maintain and develop their brand identity. Some of our notable clients include:
- The London 2012 Olympic and Paralympic Games
- Birmingham City Council
- The Metropolitan Police Service
- Transport for London
Complete communication solutions
We provide a wide range of content creation and multi-channel design specialisms to help you engage, inform and influence your target audiences.
When these services are used in conjunction with our print management expertise, we can offer our clients real control and impact by working with them through each stage of their communication projects.
Our content and design services include:
- Brand creation – undertaking new corporate branding and full brand refresh projects
- Brand development – maintaining and developing our clients’ brand presence to keep them at the forefront of their markets
- Campaign execution – delivering multi-channel projects to achieve specific client goals
- Creative design – creating concepts and ideas to influence behaviours
- Content generation and editorial – proofreading, editorial, journalism, copywriting and a range of web editorial specialism
- Accessibility specialists – including plain language best practice and Easy Read © development
Products and clients
We produce everything from UX design to branding, magazines, annual reports, Green and White Papers, brochures, exhibition materials and digital interactive publications. We are also the UK’s leading specialist in Easy Read.
Our clients span the private sector, central and local government, NHS, blue light, membership and education sectors. The requirement that is common to all of them is their need to communicate with their target audiences more effectively across many channels.
To find out more please visit www.cds.co.uk/creative