Using print management to transform communications

Delighted business team

Delighted business team

Our advice and consultancy is matched by specialist expertise covering all print formats, use of variable data to personalise communications and the increasing use of digital channels. This ensures that the right approach is used to best effect, whilst costs are minimised.

Our efficient online platforms and certified quality management systems and processes ensure consistent delivery of each piece of work from one-off print jobs to complex campaigns.

Our print management experts analyse each print requirement and seek to identify improvements that can deliver a job that is fit for purpose, meets the needs of your audience and offers the best value for money.

Our Supply Chain

Our approved supply chain offers an extensive range of products and services enabling us to efficiently source and market test all of your print requirements.

CDS Print Portal

We proactively monitor performance for each piece of work across key metrics with feedback on every job. We take a partnership approach to our supply chain, sharing feedback and the latest industry innovations through regular communication and onsite review meetings. Our re-vetting procedures also ensures that they comply with our stringent quality and environmental standards.

Where appropriate, we also work closely with our clients to support their Corporate Social Responsibility (CSR) objectives through local suppliers and employment opportunities.

Victoria Square, BirminghamVictoria Square, Birmingham

How our customers benefit

Birmingham City Council, one of the UK’s largest local authorities, required a fully managed end-to-end print service which would deliver minimum guaranteed savings of 15% and use a Birmingham based supply chain in order to boost the local economy and comply with the council’s Business Charter for Social Responsibility.

The council did not have a formal print contract in place and their existing solution was fragmented which attracted high transactional costs with no opportunity to obtain volume discounts.

Through the Wider Public Sector Print Services agreement (RM1687) CDS was appointed by the council to manage the marketing and communication spend and deliver the following key service outcomes:

  1. Financial – making a 15% contribution to the financial challenge of the council with cashable saving against current spend and through demand management initiatives e.g. channel shift;
  2. Customer/Citizen satisfaction – delivering messages that are accurate, targeted, on time and in the most appropriate format – introducing controlled channel shift where appropriate;
  3. Increased control and delivery of a consistent brand, message and format and a move away from a traditional tactical print model to a strategic model; and
  4. Supporting council policy with regard to Business Charter for Social Responsibility, with a target of delivering 100% of the print spend via suppliers within 30 miles of the Birmingham Council House

The results

CDS is working in close partnership with the council and the local supplier base to realise efficiencies and transform the way the organisation thinks about print.

On behalf of CDS, Guy Van Lopik accepts the BC4SR certificate from Councillor Stuart Stacey

Our commitment to the Business Charter for Social Responsibility has been recognised with an award and all supply chain suppliers are committed to the principles of the charter which include embracing local employment, Buy Birmingham First and Partners in Communities.

Now that the print contract is in place the council is dealing with just one supplier rather than the 250 individual suppliers they dealt with previously, and has visibility of all print spend.

The single point of contact ensures visibility of all print requests and consistency of branding and messaging. Previously 40% of all print spend bypassed corporate communications and went directly to printers leading to inconsistencies. This has also benefitted the development of a strategy for moving away from tactical print to digital solutions.

Internal customer feedback has been excellent and six months into the contract CDS has already delivered 13% of the 15% savings target.

Next steps

Whilst the above outcomes were specific to the needs of Birmingham City Council, they are fairly typical of what most of our customers need:

  • Targeted, effective communications
  • Tight control of brand
  • Achieving cost efficiencies
  • A pragmatic approach to channel shift and increased use of digital channels

If you would like to find out more about how we have helped numerous clients then get in touch for a friendly chat over a coffee. To arrange please send us an email.

Download our full Birmingham City Council customer story (PDF)